Aim Multiservices
Customozed Local SEO & Digital Marketing Strategy for Aim Multiservices. Reaching the Hispanic Community Through Multilingual Digital Strategy
The Challenge
Aim Insurance had a strong local presence but was struggling to reach the Hispanic community in their area digitally. The majority of their ideal customers were non-English speakers who were not finding them through traditional online search — and existing digital marketing efforts were not designed with this audience in mind. They needed a website and marketing strategy that could bridge the language gap and drive real, local foot traffic.
Our Solution
Aidaasa built a multilingual website designed specifically to resonate with Spanish-speaking and other non-English speaking audiences — intuitive, culturally relevant, and optimised for local search. Alongside the website, we developed a Local SEO strategy targeting non-English search queries, and a digital marketing campaign focused on the Hispanic community in Aim Insurance’s service area. Every element — from the copy to the keyword strategy — was built around the way this audience actually searches, not just the English-language default.
Results
Noticeable increase in walk-in customers from the local Hispanic community
A website that genuinely speaks the language literally and culturally of their target audience
Improved local search visibility for non-English keywords within the location
Ongoing SEO work continuing to build stronger rankings and organic reach
Aidaasa and Aim Multiservices are still actively working together, with SEO rankings continuing to improve month on month as the strategy matures.
Client Review
“We always knew our community was out there — we just could not reach them online. Aidaasa built us a website and a marketing strategy that finally spoke to our customers in their own language. Walk-ins have increased and our online presence is growing every month. They genuinely understood what we needed.Is your business hard to find online? Let's change that.
From search rankings to social media, we get your business in front of the right people at the right time.